
When I ask people why they hate Comic Sans, I generally hear "It's an ugly font" and nothing more than that; here’s a more objective critique of comic sans (for later). The hurriedly designed font, however was ill-fated to be in desktops all around the globe while the desktop publishing boom happened. In the limited selection of fonts in early Microsoft software, it stood out as the most accessible option, fitting a variety of purposes. This accessibility caused it to be overused to the point people started detesting it — the irony.
History repeats itself with the coveted and celebrated “Ghibli” style being just a prompt away. I will not wade into the murky waters of legality or morality; that discourse has been chewed to pulp on the endless scroll of social media. A multi-billion dollar company has very well factored it in and counts the virality as a win in the popularity contest. The line’s gotta go brr.
Yet let us be clear: style is not substance. Like any trend, it will fade, much like how overexposure turned Comic Sans into an object of disdain. But Ghibli or Miyazaki won’t lose anything because what truly matters is story and immersion — substance beyond aesthetics. This isn’t new. China has an entire industry dedicated to replicating popular products—watches, fashion, paintings—because there’s demand for cheap imitations. But the fakes, in their very existence, reinforce the value of the real. AI-generated content operates similarly, flooding the internet with low-value replicas that, paradoxically, make authentic works more valuable.
What’s been also fascinating is how artists and designers have been fiercely defending Ghibli’s craftsmanship while celebrating AI’s ability to write mid code. The models have been trained on countless Github repos, stack overflow threads and forums, the legality of which is still a blur.
The hypocrisy is evident: AI-generated art is sacrilege, but AI-generated code is liberating. Good code, after all, is an art form—its beauty lying in elegance, efficiency, and the quiet mastery of years of experience. And if craft is to be revered, why should it not be so across disciplines?
What I still don't understand is Big Tech’s endgame. AI models churn out terabytes of meaningless content daily. This essentially seems like tech giants are cannibalising their own storage platforms for essentially meaningless garbage. Sneakers of the trend cycle—Sambas, New Balances, yesterday’s hype—at least have the dignity of disintegration. Unlike the sneakers though, I wonder what value (beyond shareholder value that is) is generated by years of GPU cycles dedicated to mediocrity? Yet it perfectly fits in the society’s narrative of overconsumption of things.
Despite AI’s ability to mimic well, when it comes to art originality isn’t just probability—it’s wit, nuance, and intended unpredictability. The AI-content hangover is already creeping in, a dull nausea of sameness and I don’t think Miyazaki is worried.